Sector: Travel Digital PR
The Challenge
Wizz Air, a leading European low-cost airline, was eager to enhance its presence in the highly competitive UK market. The primary goal was to elevate brand visibility and secure top-tier press links to bolster their SEO strategy and drive more organic traffic to their website. With a crowded marketplace and intense competition, Wizz Air needed a campaign that would cut through the noise and resonate with both media outlets and potential travellers.
Our Approach
Understanding the challenges faced by budget-conscious travellers, we crafted a campaign cantered on ‘Money-saving tips for securing affordable flights and holidays.’ This concept tapped into the growing demand for budget travel advice, ensuring the content was highly relevant and shareable. We leveraged this angle to pitch to major UK publications, highlighting Wizz Air’s commitment to offering affordable travel options without compromising on quality. Our team meticulously researched and identified key media outlets and journalists who were most likely to engage with and publish content related to budget travel.
We executed a multi-faceted outreach strategy that included personalized pitches, press releases, and the creation of visually appealing and easily digestible content. By positioning Wizz Air as a thought leader in affordable travel, we were able to secure coverage in a wide array of high-authority publications.
The Outcome
The campaign was a resounding success, resulting in over 50 unique links from some of the UK’s most influential media outlets. High-profile placements were achieved in publications such as Coventry Telegraph, Edinburgh Live, Scottish Sun, Daily Mirror, Metro, and others. These placements not only enhanced Wizz Air’s brand visibility but also significantly strengthened their SEO profile, leading to improved search engine rankings and increased organic traffic. The success of this campaign demonstrates the effectiveness of targeted digital PR strategies in achieving brand and SEO goals in the competitive travel sector.
