Sector: Fashion & Apparel Digital PR

The Challenge

Sunspel, a heritage British clothing brand known for its luxury essentials, sought to elevate its online presence and drive increased organic traffic to its website. The challenge was to secure high-quality backlinks and media coverage to reinforce Sunspel’s position as a leader in premium, timeless fashion while appealing to a modern audience.

Our Approach

To highlight Sunspel’s rich history and commitment to quality, we crafted a digital PR campaign centered around its iconic pieces and the brand’s enduring influence on British fashion. We created content that blended storytelling with expertise, focusing on the craftsmanship, sustainability, and timeless design that define Sunspel’s products. This content was strategically pitched to fashion editors, lifestyle journalists, and influential bloggers, aligning with the interests of high-end publications.

In addition to traditional PR outreach, we developed engaging multimedia assets, including high-quality imagery and behind-the-scenes videos, to complement the narratives and increase the shareability of the content across various platforms.

The Outcome

The campaign achieved widespread media coverage, securing over 60 backlinks from top-tier fashion and lifestyle publications such as Vogue, GQ, and The Guardian. These high-authority placements significantly boosted Sunspel’s SEO performance, leading to an increase in organic search traffic and enhancing the brand’s visibility among its target audience. The success of this campaign solidified Sunspel’s reputation as a leader in luxury essentials while connecting the brand with a new generation of fashion-conscious consumers.