Sector: Home Improvement Digital PR
The Challenge
MyJobQuote, one of the UK’s leading home improvement platforms, aimed to increase brand visibility and improve their organic search rankings. The challenge was to create a digital PR campaign that would generate high-quality backlinks and engage a broad audience, from DIY enthusiasts to homeowners looking for professional services.
Our Approach
We devised a strategic campaign focusing on trending home improvement topics, seasonal DIY projects, and expert advice that would resonate with the media and readers alike. By conducting thorough research into industry trends and consumer behavior, we identified content angles that were both timely and relevant. Our team produced a series of insightful articles, how-to guides, and expert tips that showcased MyJobQuote’s authority in the home improvement space.
To maximize media coverage, we implemented a targeted outreach strategy, pitching these stories to key journalists and publications within the home and lifestyle sectors. We also leveraged data-driven insights to create compelling infographics and visual content that enhanced the storytelling and made the content more shareable across social media platforms.
The Outcome
The campaign resulted in over 100 high-quality backlinks from top-tier publications, including major outlets like The Sun, Daily Express, and House Beautiful. These placements significantly boosted MyJobQuote’s SEO performance, leading to a noticeable increase in organic search traffic and improved rankings for key search terms. The widespread media coverage also elevated MyJobQuote’s brand presence, making them a go-to resource for home improvement advice and services in the UK market.
