CASE STUDY

LoveReading.com

Ecommerce Digital PR

The Project

We was approached by LoveReading to help build brand awareness and assist their SEO campaign via top tier press links.

What we did

Created content that is definded as “newsjacking”

Built illustrations of Roald Dahl’s most famous baking recipes to sell into press, in a time “The Bake Off” was on TV along with world book day in schools.

Reported on KPIs and all press coverage.

The results

We gained over 30 unique links, from BBC food to Metro, Town & Country, along side the featured below.