Sector: Travel and Tourism Digital PR

The Challenge

Go2Africa, a premier African safari travel company, wanted to increase its online visibility and authority within the competitive travel industry. The goal was to secure high-quality backlinks and media coverage to improve their SEO and drive more organic traffic to their website, ultimately attracting more potential clients to their bespoke safari offerings.

Our Approach

We recognized that Go2Africa’s strength lay in its deep expertise and passion for African travel. To leverage this, we developed a content-driven digital PR campaign that focused on creating and promoting expert-led travel guides, destination features, and insider tips that would appeal to both seasoned travelers and those new to the idea of an African safari. Our content strategy was designed to highlight Go2Africa’s unique value proposition: providing customized, luxury safari experiences guided by true experts.

We used a combination of data-driven insights and storytelling to craft compelling pitches tailored to the interests of top-tier travel publications and lifestyle blogs. The campaign also included the creation of visually engaging assets, such as infographics and video content, to increase shareability and reach across social media platforms.

The Outcome

The campaign successfully secured over 75 high-authority backlinks from prestigious travel and lifestyle publications, including CNN Travel, National Geographic, and Travel + Leisure. These placements significantly improved Go2Africa’s domain authority and search engine rankings, leading to a substantial increase in organic traffic. As a result, Go2Africa not only strengthened its online presence but also positioned itself as a leading authority in the luxury African safari market, attracting a growing number of high-value clients.